Electronic Books

Total Books: 1 - 2 /2
The Digital Marketing Handbook : deliver Powerful Digital Campaigns / Simon Kingsnorth

Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as ...

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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

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Total Books: 1 - 2 /2